Digital Main Street

About Digital Main Street

Digital Main Street (DMS) is a program focused on assisting main street small businesses (MSB) with their adoption of technologies. Through a partnership with FedDev Ontario and the Province of Ontario, grant opportunities are available to enable this digital transformation process. The Digital Transformation Grant (DTG) program will provide funding for training, advisory support, and contributions to main street small businesses looking to increase their capacity through digital transformation.

ShopHERE

Have an online e-commerce website built for you for free.

The COVID-19 crisis has highlighted the importance of having an online presence to sell goods and services. To address this need, Digital Main Street is collaborating with Google, Shopify, Mastercard and Microsoft to build and optimize online stores for small independent businesses and artists in just a matter of days.

As part of the program, businesses and artists will receive:

·       Choice of an online store customized with their information, branding, logo, etc.

·       Hands-on assistance setting up and launching their online store.

·       Training to support their online store, including topics such as digital marketing, shipping and inventory management.

·       Access to free tools to help support the launch of their online stores.

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Successes

All Figure

All Figure is using a Digital Transformation Grant to implement a search engine marketing and social media strategy to help drive more traffic to its website and bricks-and-mortar store.

{Pocket}CHANGE

{Pocket}CHANGE used a $2,500 Digital Transformation Grant from Digital Main Street to give her website more than just a facelift. The grant helped her improve her website’s customer experience making her website easier to navigate and easier to find, which has resulted in more online and in-person sales.