St. Catharines harnesses creative cluster in new short film

Posted Jun 25th, 2018 in News & Updates

St. Catharines harnesses creative cluster in new short film

Original short film showcases revitalization and opportunity in the core of Niagara’s largest city


St. Catharines, Ontario, June 25, 2018 - The City of St. Catharines Economic Development and Tourism Department has announced the launch of a new short film that celebrates the revitalization of the city’s downtown core. The campaign centres around an original short film, titled Anything Together: A Downtown Story. Featuring over two dozen downtown venues as the story’s backdrop, the film was developed and produced in partnership with downtown agency Form & Affect.


Anything Together follows Jack, who has returned to downtown St. Catharines after seeking opportunity elsewhere, and his friend Kate, who has made a life for herself in the city’s core. When Kate discovers something is missing, she enlists Jack to re-trace her steps in the hopes of finding it. As Jack and Kate make their way through vibrant downtown venues, it becomes clear that they are both rediscovering the magic and opportunity that this newly revitalized downtown offers.


“Our downtown neighbourhood has enjoyed an incredible resurgence these past few years. We wanted to showcase that in a way that felt natural, and made it easy for people to envision their own story unfolding here,” said Brent Porter, Partner and Creative Director at Form & Affect.


The firm also developed a guerilla-style marketing campaign around the film.


“We wanted to roll this out in the most efficient manner, so the distribution plan was all about engaging downtown businesses and local influencers, and using their networks to expand our reach,” added Form & Affect’s Digital Strategist, Tamara Jensen.


“The storyline of this film is that of our downtown’s transformation. It’s the story of new life and new opportunity,” said Brian York, Director of Economic Development and Government Relations with the City of St.Catharines. “You can see it in all the great businesses that are featured and the youthful interest that it’s generating.”


Viewers are invited to watch the short film here, and to visit investinstc.ca to learn more about the exciting opportunities in downtown St. Catharines.


About St. Catharines Economic Development:
The organization offers support and services that help the continued development of downtown St. Catharines. Whether you're looking to start a business, grow an existing business or enjoy the lifestyle downtown has to offer, the team can help connect you with the best resources to help make you successful in St. Catharines. Find out more at investinstc.ca 


About Form & Affect:
Form & Affect is a downtown St. Catharines digital creative studio that uses design, strategy and technology to build meaningful brand experiences. Experts in modern-day marketing, the agency has supplied high-calibre creative, state-of-the-art digital solutions and conceptual expertise to tell the stories of well-known brands in Niagara and across Canada. Find out more at formandaffect.com 


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For more information, please contact:
Samir Husika
Downtown Development Officer
City of St. Catharines
shusika@stcatharines.ca 
905-688-5601 x 1762


Tamara Jensen
Digital Strategist
Form & Affect
tamara@formandaffect.com 
289-362-3303