Training and Seminars
Most of the following webinars are FREE of charge, but some special events may involve a nominal fee. Pre-registration is required. Webinars and schedules are subject to change. Contact the St. Catharines Enterprise Centre with any questions and to confirm date, time and availability.
Steps to Starting a Small Business
Review the rules and regulations surrounding your small business start-up. Topics include licensing, name registration and basics of taxation.
Thursday, March 30, 2023 from 10-11 a.m.
Friday, April 7, 2023 from 10-11 a.m.
Friday, April 14, 2023 from 10-11 a.m.
Friday, April 21, 2023 from 10-11 a.m.
Friday, April 28, 2023 from 10-11 a.m.
A review of the market research process and tools to help you gain knowledge on your industry, your clients and your competitors.
Tuesday. April 18, 2023 from 10-11 a.m.
A review of basic marketing principles to help you build your communication strategy.
Tuesday, April 25, 2023 from 10-11 a.m.
Business Plan and Cash Flow Forecasting
Learn the basics of developing a business plan and cash flow forecasting.
For information and templates, please contact our Reception and Research Assistant:
Optimizing for Search Engines - Understanding SEO Basics
Often you will hear about needing to optimize for search engines or SEO. But what is it, and how does it impact your digital presence? In this webinar, the Digital Service Squad will explain search engine optimization and the best tactics you as a business can use towards increasing your ranking in the search engine result pages.
Tuesday, March 28, 2023 from 10-11:30 a.m.
How an Online Store Can Boost Your Business
In this webinar you will get the answers to the top questions about the ShopHERE powered by Google program. The ShopHERE program is designed to help you start selling online quickly and easily, with 1:1 dedicated support from an eCommerce Coordinator to build an online store.
Thursday, March 30, 2023 from 11:30 a.m. - 12:30 p.m.
Legal Bootcamp - How to Start & Grow Your Business
This webinar will be helpful for those that haven't launched their business yet, as well as those that have been in operation for under 3 years. We'll answer questions like: * Do I need to incorporate? * What’s the difference between a sole proprietorship, partnership and a corporation? * Should I trademark my name? * When should I register for HST? * Are contracts really that important? * How do I hire my first employee? *
Tuesday, March 28, 2023 from 10-11:30 a.m.
What Payment Process Is Best For Your Business?
Any business owner should be able to accept payments any way that is best for their business, this is essential to success. Topics to be discussed: * Different Pricing Strategies of Payment Processing Companies: Flat Rate Pricing vs Simplified Pricing Models * What questions should you be asking your Payment Processor * What are the possible hidden fees that payment companies don’t always explain * What options are best for small businesses when taking payments in person or with card not present * Pros and Cons of owning vs leasing your POS systems *
Thursday, March 30, 2023 from 9:30-10:30 a.m.
Are you interested in ecommerce but don't know where to begin? Join us in this informative webinar by Stephanie Epp of AE Media as she walks us through the basics of selling online.
Wednesday, April 05. 2023 from 2-3 p.m.
Understanding Consumer Trends
An overview of consumer trends and how they relate to your online business. Join us in this informative webinar by Stephanie Epp of AE Media. Topics include: selling on social media, video content, augmented reality, shipping, and more!
Wednesday, April 12, 2023 from 2-3 p.m.
The User Experience: Happy Customers and Consistent Sales
Tweaking the customer experience for happy customers and consistent sales. Join us in this informative webinar by Stephanie Epp of AE Media. Topics include: understanding your customers and building your site for them, security standards, accessibility, mobile website considerations, and more!
Wednesday, April 19, 2023 from 2-3 p.m.
HR 101: Save your Sanity When Scaling Your Start-Up
Scaling a business is not an easy task. Being the marketing, finance, customer service and HR expert for your growing business is tough. We hear you and we’re here to help. Essential HR’s team of experts give you tools, strategies, and tangible documents to save your sanity and time when scaling your team in your start-up business. In this masterclass, you will learn:
-Subcontractor vs employee – who have you hired?
-What are the hidden costs to having an employee?
-The two documents that will reduce your risk when hiring and protect your business.
-Safeguarding your business and your emotions when hiring friends and family.
-How to build an effective onboarding plan for your new hires.
-How to stay compliant with the 4 main legislative bodies making the rules about your workplace.
Tuesday, April 04, 2023 from 10-11 a.m.
HR 101: Building the Dream Team
Essential HR’s team of experts will give you tools, strategies and tangible documents so you can have confidence that you are doing the right thing when searching and selecting your next great team member. In this masterclass, you'll learn:
-What documents you need to prep in advance so you can showcase your company as an employer of choice.
-How to prepare well written job descriptions and job postings that clearly outline performance expectations.
-How to build and use an interview guide to assess candidates' skills, experience and competencies so you can make great hiring decisions.
-How to reduce hiring liability with a comprehensive offer letter so you can protect your business.
-Strategies to attract and hire top talent so you can sleep easier at night.
Tuesday, April 11, 2023 from 10-11 a.m.
CRA: Bookkeeping and Tax for Sole Proprietors and Partnerships
Join us for a comprehensive look at Canada Revenue Agency's guidelines for sole proprietorships and partnerships. Topics will include: common tax errors, demonstrations of how to use financial benchmarks for relevant industries, information on the CRA's services, and general bookkeeping concepts and best practices. The session will include a Q&A.
Monday, April 17, 2023 from 2-3 p.m.
CRA: Bookkeeping and Tax for Corporations
Join us for a comprehensive look at Canada Revenue Agency's guidelines for incorporated businesses. Topics will include: common tax errors, demonstrations of how to use financial benchmarks for relevant industries, information on the CRA's services, and general bookkeeping concepts and best practices. The session will include a Q&A.
Monday, April 24, 2023 from 2-3 p.m.
Recorded WebinarsView a selection of our previously recorded webinars on the St. Catharines Enterprise Centre's YouTube Channel
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