Today in Niagara, Minister of Tourism (and Associate Minister of Finance) Randy Boissonnault unveiled the new Federal Tourism Growth Strategy, entitled Canada 365: Welcoming the world. Every day.
The new strategy intends to unleash the full potential of Canadian tourism and cement Canada as a top global destination through the following five priorities:
- Investing in Canada's tourism assets
- Embracing recreation and the great outdoors
- Partnering to grow Indigenous tourism
- Attracting more international events
- Improving coordination through a federal ministerial council
The strategy established targets through to 2030 that fulfill the plans main objectives to increase tourism’s economic output and improve Canada’s competitive standing internationally:
- Increase the tourism sector's contribution to Canada's GDP by 40 per cent in 2030 to $61 billion
- Impact of increase in tourism sector’s contribution to Canada’s GDP means an estimated additional 85,000 direct jobs
- Restore Canada’s ranking in WEF Global Travel and Tourism Development Index from 13 in 2021 to 7 by 2030
Canada has what the world wants
The new strategy notes Canada's diverse and unique attractions welcome people from around the world, every day, highlighting, among others, the following:
- 19 UNESCO Biosphere Reserves, such as the Niagara Escarpment, and numerous Provincial Parks
- 550 wineries in 4 provinces, including the Niagara Benchlands, and 1,000+ craft breweries, such as those found along the Niagara Ale Trail
Why St. Catharines is the Place to Invest, and Why Now is the Time
As Niagara’s largest city, St. Catharines is transforming into a hub of culture, innovation, and growth — and right now, the momentum has never been stronger. With unbeatable connectivity to the GTA and U.S. border, new infrastructure like expanded GO Transit and cross-lake hovercraft service, and powerful financial incentives for development, this is the perfect moment to build and grow here.
Imposter Syndrome: Why Success Still Doesn’t Feel Like Enough
March 12, 2026Many business owners quietly wrestle with self-doubt and question whether they’re truly cut out for this work.
Summer Company 2026: Program Information Session
February 17, 2026Summer Company, a program designed to help students become their own boss!
Financial Forecasting
February 18, 2026What is a cash flow, why do you need it, and how do you create one?