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Federal government unveils new tourism growth strategy

Posted in News & Updates

Today in Niagara, Minister of Tourism (and Associate Minister of Finance) Randy Boissonnault unveiled the new Federal Tourism Growth Strategy, entitled Canada 365: Welcoming the world. Every day.

The new strategy intends to unleash the full potential of Canadian tourism and cement Canada as a top global destination through the following five priorities:

  • Investing in Canada's tourism assets
  • Embracing recreation and the great outdoors
  • Partnering to grow Indigenous tourism
  • Attracting more international events
  • Improving coordination through a federal ministerial council

The strategy established targets through to 2030 that fulfill the plans main objectives to increase tourism’s economic output and improve Canada’s competitive standing internationally:

  • Increase the tourism sector's contribution to Canada's GDP by 40 per cent in 2030 to $61 billion
  • Impact of increase in tourism sector’s contribution to Canada’s GDP means an estimated additional 85,000 direct jobs 
  • Restore Canada’s ranking in WEF Global Travel and Tourism Development Index from 13 in 2021 to 7 by 2030

Canada has what the world wants

The new strategy notes Canada's diverse and unique attractions welcome people from around the world, every day, highlighting, among others, the following:

  • 19 UNESCO Biosphere Reserves, such as the Niagara Escarpment, and numerous Provincial Parks
  • 550 wineries in 4 provinces, including the Niagara Benchlands, and 1,000+ craft breweries, such as those found along the Niagara Ale Trail
Read More Read the Federal Tourism Growth Strategy

You belong: GM Canada manager inspiring and empowering girls and women to pursue STEM careers

You belong: GM Canada manager inspiring and empowering girls and women to pursue STEM careers

Posted in News & Updates

You belong: GM Canada manager inspiring and empowering girls and women to pursue STEM careers. Congratulations Stephanie Thompson for recent recognition from the Manufacturing Institute as a 2024 Women MAKE Award honoree.

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WIN emerging business award recipient inspiring inclusion in St. Catharines

WIN emerging business award recipient inspiring inclusion in St. Catharines

Posted in News & Updates

Congratulations to Stacey Stemplowski, founder and clinical director of Grounding Balance Wellness & Psychotherapy and WIN emerging business award recipient, on the recent grand opening of the new location for her business at 276 Linwell Rd.

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2024 City applications for food truck and vendor open

2024 City applications for food truck and vendor open

Posted in News & Updates

Starting March 1, the City of St. Catharines is accepting applications for food truck and mobile vending cart operators to set up shop at City parks and facilities.

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St. Catharines wins 2023 EDCO Award of Excellence

St. Catharines wins 2023 EDCO Award of Excellence

Posted in News & Updates

The City of St. Catharines is being recognized as a leaders in economic development with a provincial award for its work promoting the city as a year-round destination for marquee events and festivals that attracts visitors from across the continent.

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