Tourism Sector

Travel is one of the largest and fastest growing economic sectors in the world, and, despite continued global uncertainties, increases in global travel revenue have actually exceeded GDP growth in recent years.

The future outlook is for above average growth. As such, it invites attention on St. Catharines’ part. Tourism is a major component of the City’s economic development mandate, based on its formal Tourism Strategy 2009-2019.

loveSTC is the official destination marketing entity for the City of St. Catharines. Representing member establishments within St. Catharines and throughout the Niagara Region, including accommodations, entertainment and events, award-winning culinary, shopping, theatre, history, outdoor adventures, craft beverages and world class wineries. loveSTC promotes visitation to St. Catharines and works with industry partners to create and enhance visitor experiences.

Urban Connection to Wine Country

Downtown St. Catharines marks a new course for the Wine Council of Ontario’s official Wine Route, as wine enthusiasts are directed along St. Paul Street, linking Niagara’s major wine regions: the Niagara Bench Lands and Niagara-on-the-Lake. This route provides wine and culinary tourists, a burgeoning market of 1.8 million people annually, with an expanded urban experience by introducing them to the restaurants, pubs and boutiques unique to downtown St. Catharines.

While St. Catharines and Niagara are well known for its wineries, but there's also an amazing craft beer and beverage scene emerging in St. Catharines.

City’s Largest Single Tourist Attraction

110,800 visitors annually

Major Sports Tourism Accomplishments